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For 6 months I worked on a media concept with a social problem.

The theme within which the concept falls is breaking the taboo among fathers about menstruation. Fathers find it difficult to talk lightly with their daughter about menstruation, because they know too little about the female body and the menstrual cycle and have never experienced this themselves. Fathers also find it uncomfortable to discuss menstruation with their daughter due to ignorance (Ze, 2017). In addition, it gives the daughter a nice and safer feeling if the subject can be talked about freely.

On this page you will find all final media products.

Podcasts 

Week 1 - A mother talks about ignorance in men when menstruating

Week 2 - Father & daughter about menstruation

Week 3 - Why is menstruation a taboo around men?

Stickers 

6 different sticker designs

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Rondje_Stickers-01 kopie.png
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Druppel_Stickers-01 kopie.png
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Social media 

Click on the image to see the Instagram 

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Campaign video 1

The Bloedserieus game

Campaign video 2

The information booklet

The information booklet

Click on the image to see the entire booklet.

Flyer
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ROBIN VAN CASTEREN
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